Are fake goods and illegitimate sellers on Amazon damaging your business? Discover how to protect and preserve your brand equity.
Nearly half (48%) of brands on Amazon cite defense against counterfeits, MAP violators, and unauthorized sellers together of their top challenges related to operating on the marketplace.
Indeed, these issues are among the foremost damaging challenges brands face on Amazon, as fake goods and illegitimate sellers increase the likelihood of a poor shopping experience, threatening your brand’s hard-earned equity, reputation, and consumer trust.
While Amazon has made variety of moves in recent years — including the launch of its new Counterfeit Crimes Unit and requiring sellers to list their business identities and get in touch with information — the onus is ultimately on you to require proactive measures to avoid challenges with counterfeits and rogue sellers to start with.
In this presentation, industry expert Cynthia Stine reviews different approaches brands can fancy effectively combat counterfeits and take away unauthorized sellers while remaining compliant with Amazon’s policies.
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