The Room Decorator tool marks the company’s latest effort to provide immersive shopping.
Amazon announced in the week that it's rolling out a replacement augmented reality (AR) shopping tool, called interior designer . This tool allows shoppers to look at how furniture would look in their own homes before finalizing their purchase decision.
Room Decorator was designed to help customers in styling their homes virtually, with furniture from Amazon and its third-party sellers. It allows shoppers to see multiple items simultaneously, and therefore the customer’s virtual room are often saved for editing and deciding to shop for later.
In addition to placing furniture around in their room, customers can also view product recommendations and add items to their cart without leaving the AR platform. Furniture items are shown in high-definition and are scaled to size, providing a premium viewing experience.
The tool are often used on both mobile devices and desktops, so customers can switch between devices when editing their saved virtual room. They can also access their saved rooms once they are faraway from home.
The Room Decorator feature is now live for 50% of all Amazon U.S. iOS users. The remaining half will have access over subsequent few weeks and it'll be available to Android users over subsequent few months, because the tool’s rollout continues.
Amazon Builds Up Its AR Offerings
The Room Decorator tool isn't Amazon’s first raid augmented reality, giving customers the “try before you buy” advantage. In 2017, Amazon launched an AR shopping tool for its iOS mobile app, which allowed users to virtually see items like electronics, small kitchen appliances, and toys in their spaces.
In 2019, Amazon enhanced its home décor shopping experience even further, with its Showroom feature. This tool allows shoppers to save lots of different wall and floor colors, then add furniture, lamps, and other accents to make a virtual front room . Customers are then ready to transfer all items to checkout with one “Add to Cart” button.
With a customer-first mentality, Amazon says the new interior designer tool is its latest effort to supply shoppers an immersive experience from the comfort of their house . With social distancing, remote learning, and dealing from home still in effect thanks to the COVID-19 crisis, the launch of the tool is timely for both consumers and sellers.
Home Décor and Furniture Categories See Explosive Growth
With many of us confined to their homes during shelter-in-place orders, and non-essential brick-and-mortar businesses forced to shut their doors, consumers have had no choice but to show to digital shopping to meet their needs.
For many shoppers, that included furniture and products needed to make a cushty work-from-home space. For many families with children, it had been fixing a productive space for homeschooling. Additionally, being reception all day made many consumers want to enhance their home environments, including their indoor and outdoor living spaces.
As a result, home furnishing retailers saw this impact within the sort of significant sales growth. For example, Wayfair, the furniture and home décor e-retailer, saw a blowout second quarter, reporting a quarterly sales increase from $2.3 billion to $4.3 billion. Even more surprising, Wayfair earned a profit of $274 million, which was the first time the company turned a profit since it went public in 2014.
According to the Feedvisor 2020 Q4 Trends and Projections report, Home and Kitchen sales on Amazon and Walmart’s digital marketplace were up 21% in March compared to February. By July, consumer impressions for the house and Kitchen category had increased quite 150% since February. With category sales growing in July and July, ad spend also began to rise. For Home and Kitchen, it had quite doubled in July over May.
Looking Ahead for the Furniture Category
With the fear of a second wave of COVID-19 outbreaks, the digital shift of consumer shopping behavior, and remote working and schooling continuing round the county, another surge of remarkable e-commerce growth is predicted for Q4 across many categories, including furniture and residential décor products.
According to Feedvisor’s Q4 report, e-marketplace sales for the house and Kitchen category are forecasted to extend 18%–25% in Q4 compared to the year prior.
Amazon’s Home Decorator tool couldn't have come at a far better time. With the vacation shopping season approaching, and Amazon’s rescheduled Prime Day set to require place in October, home furnishing brands can now utilize this new AR feature to drive consumer interest in their products and help convert impressions into sales.
Tags
amazon fulfillment center,fba sellers,customer service,amazon prime,send your products,fba service,seller central,product on amazon,free shipping,fulfillment by amazon fba,ship your products,growing your business,product listings,fulfillment service,amazon sellers,long term storage fees,fba fees,picking and packing,amazon handles,selling on amazon
0 Comments